Today, the Web is an intensely commercial medium, offering plenty of ways to make money.

And because the Web is still defining itself, your best strategy is to raise as many cash cows as possible.

Even if some run dry, you can milk the others to make sure your company´s Web site pays off.

1. Sell advertising and sponsorships for your site.

2. Sell products and services from your site.

3. Point people to other sites.

4. Collect and sell information.

5. Charge a fee to access your site — or at least part of your site.

6. Do email marketing.

7. Rent software online.